Beats - “All Day Hustle”
Music is the fuel for staying focused, strong, ready to charge through the day.
Referred to as “Your Song” in this brief, our goal was to show that the Beats Pro headphones empowers everyone to live a vibrant, fun, active life.
The ad
The deck
The more nuanced and specific, the more real they will feel.
They are artists, workers, runners, entrepreneurs, skaters, athletes, mechanics, and more. They all need to move and they all need music.
That’s where these earbuds come into play.
Music permeates every nook and cranny of our daily hustle.
We need characters that mirror the individuality of our viewers.
We’ll use dynamic momentum to focus on the versatility and energy of the product.
We devised a camera move that tracks with the earbud itself. This puts the product front-and-center while throwing the viewer just a bit off-kilter. Now they’re paying attention.
