BARK AIR
Flying Unleashed
When our furry friends fly on other airlines, they’re treated like luggage. Enter Bark Air: an airline designed specifically for dogs. Every step of the adventure, from boarding, to the seats, to the amenities, is crafted to ensure all dogs are treated like first class passengers.
Playful copy and visuals that center our furry friends emphasize that dogs will have a wonderful time up in the air.
OUT OF HOME - BILLBOARDS
This series emphasizes the dogs’ freedom and fun when traveling on Bark Air.
OUT OF HOME - GUERILLA
Utilizing unique placements across multiple cities, these ads focus entirely on expressing the fun spirit of Bark Air.
This work speaks from the POV of the dog, giving us playful insight into their excitement for Bark Air.
SOCIAL
BANNERS
Each banner is tailored to where it will land, using creative copy to complement the ad placement.
MICROSITE
This site is designed to give a brisk overview of the Bark Air experience, with a bit of background on how this service came to be.
MINI-CAMPAIGN
This series of ads uses a range of ad placements - from print, to online, to OOH - to explore the full breadth of the Bark-Air customer experience.
EXTENSION
This program is designed to give passengers a fun way to remember their Bark Air experience, while subtly encouraging them to visit again.
